How did the process of modern-day marketing transformed?

The marketing industry is facing a massive change because of the rapid modernisation of digital technology. Production of bill boards and posters are now transformed into digital marketing medium. The Book marketing is now becomes a very easy task with the advent of digital marketing strategies. Effective book promotion for authors begins with understanding your target audience and crafting a compelling message that resonates with them. Utilize a multi-channel approach, including social media, email newsletters, author website, and book signings.